Peticolas

How Old? 6 years old
Owner: Michael Peticolas & his family

Roots:

Grew up in El Paso, TX
Moved to Dallas in 1992 to attend UTD.
He grew up around home brewing, his mom actually used to home brew.
Began home brewing himself in Grad School
He is an attorney, after he felt like he accomplished all his goals in law he wanted to try something new.

Brewery:

Established the brewery in 2010, named after his last name.
Second brewery open in Dallas, did the legislative work to allow for Breweries to be in Dallas, and has been at the forefront of the legal battle to stand up for craft breweries, with Texas Craft Brewers Guild
First batch of Velvet Hammer was brewed on December 30th 2011
The logo in and of its self is a story…
- The breweries values are Honest, Friendly, & down to earth which is embodied in the roughed up logo
- Resembles a Soccer crest Michael’s favorite sport
- State of Texas represents , where they are from and ties in the values as Texas is the “ Friendly state”
- The pentagon and numbers represent his family of 5
  - (2) represents Michael and his wife
  - (1) his daughter
  - (0’s) his twins one son and one daughter
He’s got a huge passion about giving Dallas something great.
Not is a rush to can his beer. It’ll happen someday but he’d rather give Dallas something great as their own and believes that draft beer is much better.

Production & Distribution

4,500 Barrels of beer a year real small in comparison to most breweries.o Beer can be found only 39 miles from the brewery as far as Fort Worth and Denton
The Tap Room is a big deal that they are real excited about, as the brewery was previously only open to the public for 4 hours a month the 1st and 3rd Saturdays of the month.
Going on a vacation for a month to Austin this summer, going to be on tap at a few select locations.

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